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Flooring Austin: dispelling the myths of home improvement stores

Flooring Austin. One home at a time.

One of the most common misconceptions people have about flooring renovation is that you can get a better deal from a Lowe’s or Home Depot type store. When that’s actually not the case at all.

In this video, our Founder and Chief Executive Officer, Michael Patino, explains simply how those big home improvement stores advertise low prices that are actually inflated by hidden costs. And how at the end of the day, reflooring your home, office or commercial space with an expert flooring designer is actually LESS expensive.

Here’s why:

So, like he says, we’ve actually put a home improvement store’s estimate next to our own and found that when you add up all their hidden costs, the same project ends up being MORE expensive at a Lowe’s or Home Depot on a fully-installed carpet or flooring project. When we say fully-installed, we mean when you hire someone to do the entire floor for you.

A Do-It-Yourself project can be less expensive if you’re buying one of their promotional materials only. However, there are hidden costs on the installation of sundry items such as pads, glues and those types of things. But then you also lose control of whether or not it’s quality material. But if you think you’re saving on materials to have them install it for you, what they charge you to contract out the labor (and they do) to install your project will make up for and even surpass the materials estimate due to hidden fees they don’t tell you about up front.

When we say it’s a marketing scheme, we mean that advertising low prices that won’t actually achieve your fully-installed flooring goals is deceptive. At High Tech Flooring and Design, we don’t hide any of our costs. And we don’t advertise that we have the lowest prices in town because we don’t. But we’re competitive in the sense that you get more than a floor when you install your flooring through us. You get a sales associate who does this as a career, not just a job. Someone who has over a decade of experience in the flooring business. Someone who can act as a true adviser and partner on your home renovation project.

When we say we’re more than a floor in our tagline, the main thing we mean is you get peace of mind along with your new floor when you go with someone like us.

We throw that in for free.